Online seminar with topic: “CHALLENGES OF DOING BUSINESS WITH GERMANY: lessons learned from successful projects”


In a time when working conditions change due to COVID-19 and considering that export is one of the important factors for success and development of the companies in limited markets like ours, Matrona Cons is happy to announce the collaboration between Matrona Consulting and Export-Akademie Baden-Württemberg

The Export-Akademie with their experience greatly add to the international knowledge of the companies. The Export-Akademie Baden-Württemberg located in Tübingen was founded in 1984 by the state government of Baden-Württemberg. With a team of 10 highly qualified people, it carries out educational, consulting and research activities at the interface of management and technology. Since 2008 it has been operating as a private company. One focus is the development and implementation of project-integrated blended learning concepts for the training of specialists and executives (

  • Typical difficulties of doing business with Germany
  • Framework for international business development and ways of increasing the international market performance
  • Written business communication with German companies and solutions for getting in contact with German entrepreneurs via e-mail

Were just few of the topics that were presented by experts from the Export-Akademie Baden-Württemberg. Our main speaker, Bertram Lohmüller is a managing director of the Export-Akademie Baden-Württemberg, GiMA Consulting and SGIT Steinbeis Global Institute Tübingen | Steinbeis-Hochschule Berlin. Prof Lohmüller has studied civil engineering; international marketing and his PhD is upon key drivers of product innovation in German manufacturing industry. As a consultant, over the years, he has trained more than 2000 top managers from all over the world. He is specialized in corporate strategy, technology transfer, innovation management and international benchmarking.

Within the web seminar, Dr. Ljupco Veleski – Director of the Export Department in VITAMINKA, presented his practical experiences for successful placement of FMCG products on the German market.

The seminar was held on 12th of May, 2021 and organized by Matrona Cons in collaboration with Export-Akademie Baden-Württemberg.